| Attribute | Description | Physical Name | Domain | Data Type | Foreign Key Table |
| ConversionEventID (PK) | A token ID for a ConversionEvent | ID_CVN_EV | Identity | integer | |
| ChannelID (FK)(PK) | Token Identifier for a channel instance | ID_CHNL | Identity | integer | Channel(CO_CHNL) |
| ConversionBehaviorTypeCode (FK) | Code that classifies consumer behavior and actions. This code is important in establishing a standard retailer-defined taxonomy of customer behavior. | ID_CVN_ACTN | Identity | integer | ConversionBehaviorType(CO_CVN_ACTN) |
| Precondition (FK) | A code used to designate the conversion status or condition of a party. (See ConversionState ET definition) | CD_CVN_ST_PRE | Code | varchar(20) | ConversionState(CO_CVN_ST) |
| PostCondition (FK) | A code used to designate the conversion status or condition of a party. (See ConversionState ET definition) | CD_CVN_ST_PST | Code | varchar(20) | ConversionState(CO_CVN_ST) |
| ConversionEventDateTimeStamp | Date and time the ConversionEvent takes place. As noted in the entity definition this is a key attribute that binds a change in a party's state to a point in time. This allows the progress of individuals to be measured and tracked as they change states from being part of an undifferentiated population to becoming key customers of the retailer. | TS_CVN_EV | AuditDateTime | datetime | |
| LocationID (FK) | A unique system assigned identifier for the SellingLocation. | ID_LCN | Identity | integer | SellingLocation(LO_LCN_SL) |
| Retail (FK) | A universally unique identifier (UUID) for the Transaction. This may be assembled from alternate key members. | ID_TRN_RTL | IdentityUUID | char(32) | RetailTransaction(TR_RTL) |
| CustomerOrderID (FK) | A unique system assigned identifier for the CustomerOrder. | ID_ORD | Identity | integer | CustomerOrder(DO_CTORD) |
| ConsumerID (FK) | Token ID for a Consumer instance. | ID_CNS | Identity | integer | Consumer(PA_CNS) |
| PromotionalInitiativeID (FK) | A token ID for a retailer's PromotionInitiative instance. | ID_PRML_INITV | Identity | integer | ConversionInitiative(CO_CVN_INITV) |